Lionel Messi becomes the Global Brand Ambassador for Ed-tech company BYJU'S.

Ahead of FIFA World Cup 2022, India's popular Ed-tech platform BYJU's announced that the company has roped International Football star Lionel Messi as the first global brand ambassador for its social impact arm, Education For All.
BYJU's
co-founder Divya Gokulnath said, "We are honored and excited to
collaborate with Lionel Messi as our global ambassador. He rose from the
grassroots to become one of the most successful sportspersons ever. That is the
kind of opportunity that BYJU'S Education For All (EFA) wants to create for the
nearly 5.5 million children it currently empowers. No one represents the power
of enhancing human potential more than Lionel Messi."
This
comes at a time when the company has done a mass layoff and later apologise to
the employees and ask for forgiveness for their mass firing of employees
through mails.
As per
PTI reports, with Messi being the brand ambassador, the company will have
advantage globally as there are huge football fans from all over the world,
roughly 3.5 billion fans worldwide, and also the footballer, Messi himself
nearly 450 million followers in his social media.
"It
is not really surprising that the greatest player of all time is also the
greatest learner of all time. I am sure this partnership will inspire millions
of people around the world to dream bigger and learn better," Gokulnath
added.
Earlier,
BYJU's also became the official sponsor of the FIFA World Cup 2022 which is
going to kick off from November 20 in Qatar.
"The
long-term engagement, which begins as Lionel Messi embarks on his final
campaign to win the FIFA World Cup 2022 as captain of Argentina's national
football team, will see him feature in campaigns promoting BYJU'S Education For
All," the statement said.
"High-quality
education changes lives, and BYJU'S has transformed the career paths of
millions of students worldwide. I hope to inspire young learners to reach and
remain at the top," Messi said.
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