AMG ACCESSORIES BIDS GOOD BYE : STARTED IN 2017 ENDS IN A SOULFUL MANNER ON 1ST SEP 2021
By The Space
By Jon Pebi Tato, ME, SPACE
ITANAGAR: The world has always been unprecedented since its creation,4.6 billion years ago. The ever existence of mankind has always had an enthralling and spellbinding journey and each of them has a story to narrate to their successors. Arunachal Pradesh, one of the easternmost parts of the country is unique and in its uniqueness lives a charmed existence filled with emotion, struggle, and inspiration for many out there yearning to get a ray of motivation to live their life.
WHY IN NEWS
AMG Accessories started by late Amung Tadu Lollen, a cancer survivor in the year 2017 finally had to be closed down yesterday on 1s September 2021, citing the acute financial deficit due to covid-19 that had taken a toll since the previous year.
BACKGROUND
AMG Accessories is a non-profit organisation founded by Amung – who was a cancer patient herself – to raise money for cancer patients of the state by selling traditional earrings, decorative flowers, dream-catchers, and various newly-added products.
After the untimely demise of Amung Tadu Lollen, in the year 2017 her brother Tadu Kani while formally opening the shop narrated “Amung always wanted to open a proper outlet for selling accessories to support her cause, and was supposed to do so on 21 July, but, unfortunately, she passed away on 17 July.”
All the profits from the outlet would be used to support underprivileged cancer patients undergoing treatment at the NEIGRIHMS, and that they would donate the profits to patients on the basis of their respective doctor’s recommendations.
Twenty-eight-year-old Amung who survived stomach cancer started selling accessories through her friend’s shop to help other cancer patients. She was also actively involved in carrying out cancer awareness programmes in the state, with help from oncologists in the state, as well as from the NEIGRIHMS.
However, she suffered a relapse, and her last treatment at TRIHMS, Naharlagun, where she breathed her last.
HER LEGACY
Her humble deeds were further taken up by his family members, relatives, and friends. The AMG accessories have strived their best since 2017 and filled its presence in many of the prominent programmes. The beautifully crafted beads into various ornaments were loved by many and best of all , the money earned from selling their crafts was send to those cancer patients who were financially struggling.
The unfinished legacy of Amung had indeed witnessed a journey of progress since its commencement in the year 2017, In the year 2017 the NortheastToday hit their website with a title "Meet Amung Tadu from Arunachal Pradesh; a cancer patient turned ‘beacon of hope" where one of the Amung's statement was given viz "I make earrings, flowers, wall frames, dream-catchers and on the process to create some more and I tend to use local beads combine with fashion beads someway to highlight our tradition. I market these products through Facebook and Instagram and I keep my products at my friend's clothing boutique in Itanagar. As far as the sale goes, the response is positive and encouraging. "People are so supportive and that's the reason I could make my first donation (10k) this month,"
Her first donation was made to an Arunachalee patient undergoing his nasal cancer treatment in NEIGRIHMS.
PEOPLE WHO TOOK HER LEGACY FORWARD
Due to personal reasons and keeping in view of their personal liberty, some of the names have not been mentioned, The team had a great time helping the AMG Accessories run and get more needy cancer patients benefited through the amounts donated by them.
The eldest one namely Miss Kobyum Zirdo guided her junior members of AMG to run the store as efficiently as she could, since it had the memory of Amung Tadu Lollen, and no matter what happens the AMG Accessories should keep on running.
THE END OF THE CHAPTER
The advent of covid-19 was unprecedented and the way it took a toll on the business community remain speechless. The series of lockdowns have had a huge impact on the market sector, and for the small store like AMG Accessories, one could imagine how hard it would have been to run the store. The city might have been engulfed with lockdown, the shops might have shut down but the amount of rental fee to be paid never ceased, AMG Accessories struggled hard, its staff remained underpaid, Staffs were being paid from own pocket money. The store was on the verge of collapse but the members gave their heart and soul to keep reviving.
The year 2021 was anticipated to go affirmative but rather it brought in, another variant and phases of covid-19 which again shattered the already existing weakened Market and Business community, the struggling bankrupt, and cashless AMG Accessories could be run only for some time and on 1st September, the AMG Accessories finally succumbed to the devastating blow of the covid-19 Pandemic.
while Closing down the store Miss Zirdo who runs the store along with few members posted on social media, "
"Dear little ones.
I hope all of you stay happy and healthy 
.
Thank you for your service… thank you for your love, dedication and understanding.
Thank you for sticking with AMG accessories through thick and thin.
Please know Amung was proud of you all and I share the same feeling. You did your best in creating some of the best designs and because of you so many underprivileged cancer patients got help of 5k, 10k to 30k.
It was an honour to work with sweethearts like you and I promise to always be there. Closing of the shop doesn’t end the love I have for all of you.
Thank you for trying your best"
Apart from her the official page of AMG Accesoris came out with a post :
"Dear wellwishers of AMG Accessories,
This post intends to inform you of the closure of our store AMG Accessories located
near Hotel Arunsubansiri, Itanagar.
We understand that the decision may come across as unexpected and appreciate your support in these trying times. The general business decline because of COVID made it impossible to justify keeping the shop open.
We have been experiencing a drastic drop in our sales and increasing liabilities. Unfortunately, we see no feasible way to improve on this matter ( after trying all the possible way out). Because of this, we have no choice but to close shop in this area effective September 1st, 2021
On behalf of Late Amung Tadu Lollen ( Founder AMG Accessories) and the staff we thank each and every one of you from the bottom of our hearts for helping our small NGO grow and flourish throughout the years. Without your help, we surely wouldn't be able to get to where we are now.
We are happy that we could touch the lives of some underprivileged cancer patients by donations.
The management would like to express our personal appreciation towards the girls behind the designs, you all have been a wonderful, supportive staff, and we wish you every success in the future.
The story of love is hello and goodbye… until we meet again "
"Team SPACE applauds all the members who strived hard to take the AMG Accessories forward with great minds and souls, We also wish a good life ahead to each of them who contributed their morality for humanity. The legacy of Amung has not ceased.
The writer is the Managing Editor of the SPACE MEDIA
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